A proven track record both in Japan and overseas
Adopted by major FMCG companies, entertainment companies, D2C brands, food companies, and skin care brands (Australia).
An AI agent built for consumer interviews
Quantify qualitative interview data to extract insights and generate compelling, data-backed findings
Full support by experts
Our management team from McKinsey, along with our partner marketing research firm, provide thorough support from survey design to analysis.
01
Interview Guide
AI automatically generates interview guides
02
Recruiting
AskWhys recruits participants both domestically and internationally
*In partnership with an external consumer panel
03
Interview
The AI agent will conduct the interview (click the URL to start the interview)
*Supports qualitative and quantitative questions
*Automates sending of rewards
04
Record
Record conversation history in the system + AI automatically tags it
*Examples: tags such as "high interest in purchasing premium products" or "washes face daily"
05
Analysis
Automatically generate reports
*Qualitative data was quantified before drawing implications
01 / Automating the highly burdensome process of generating interview guides
AI automatically generates interview guides from your prompt inputs or uploaded documents. It also supports structures that combine qualitative follow-up questions with quantitative questions, outputting them at a level of quality ready for immediate field research. (The AI can also handle edits and modifications.)
02 / AI simultaneously interviews hundreds of people
The AI agent interprets the responses in real time and automatically generates follow-up questions tailored to the respondent's reactions. It delves into the reasons behind the answers—something standard question formats cannot achieve. (Supports multiple languages for international research)
03 / Transforming interview data into actionable insights for decision-making
It not only extracts key insights but also quantifies the supporting evidence for those insights to automatically generate reports. (e.g., '37% of respondents cited in-store trials as a purchasing requirement')
Validate our product concept in one day (interviewing 100 people)
We conducted a survey for the rollout of our new products in the Australian market, identifying quantitative aspects such as the penetration rate of the relevant category, as well as deep insights through interviews, such as 'why they have not tried products in this category until now' and 'what would trigger them to start using them'.
Completed research across 3 international markets and 15 segments in 3 days (interviewing 300 people)
Reach a broad range of personas that couldn't be fully reached through human interviews in a short period of time. Conduct global research without worrying about time zones and in the respondent's native language, gaining deep insights.
Major Consumer Brand
Investigating customer usage patterns every month (interviewing 100 people monthly)
Conducted surveys on purchasers at our own e-commerce site categorized by product and target age group regarding their reasons for purchase, competitive comparisons, and evaluations of recent initiatives, thereby continuously gaining a deep understanding of our customers.
D2C Brand
Exploration-oriented
Overseas Market Research
Enables you to hold hearings with a broad segment of people in your native language, without any time difference or need for interpretation.
Customer Persona Creation
It is possible to define characteristics and attributes in a quantified format for diverse personas.
Usage and Attitude (U&A) Survey
Enables quick and deep fact-finding investigations across a broad segment.
Brand Research
Understand not only quantitative metrics like recognition rates, but also the meaning of the brand as expressed in the respondents' own words.
Evaluation type
New Product Concept Check
Enables quick validation of multiple concepts across a broad segment of users
Creative Evaluation
Understand the reactions to appeals and expressions, as well as the reasons for those judgments, in a quantified form.
Price Sensitivity Measurement
Not only quantifying price acceptability, but also understanding the criteria behind those judgments.
Fixed-point / tracking survey
Regular monitoring of purchase reasons, exit reasons, and competitive comparison status
Starter
From 200,000 yen
A plan to purchase the required credits based on the expected number of interviews. Simple and easy to start.
Basic Functions of AskWhys
Spot Support from Experts
Enterprise
From 2 million yen per year
Enterprise plans for bulk credit purchases with an annual contract
Basic Features of AskWhys
Advanced Analytical Features (Planned)
Full Expert Support
Agency
Individual Consultation
Plans for marketing research, advertising agencies, and consulting firms
Meeting the needs of each agency
FAQ
What kind of consumers can we interview?
How is this different from quantitative research?
Can you support us with survey design and analysis?
Do you support languages other than Japanese?
Is a trial available?
With overwhelming survey speed,
you can bring the results to your next planning meeting
First, please share your research theme. We will translate it into a design that can be verified with AskWhys.